Tuesday, May 15, 2012
Monday, May 7, 2012
Assignment #20 Creative Process
Tuesday, April 24, 2012
Assignment # 19 Creative Process
This business card caught my attention because of its uniqueness and simplicity. The designer used green on black so that the green circle would pop out and he was creative by using the O as a camera lense.
I liked this card because it looked appealing and simple. It is very memorable and the simplicity will help people remember what the business is. Even though its not the usual shape of a card it can still be held in wallets without falling out or not fitting. And I also like the individuality of it and the uniqueness of the design and it looks like a trustworthy company.
Research
Business cards are very important to companies because the way it looks and speaks to people determine wether or not the people will trust or want the companies help. A business card can say a lot about you, like if it is generic and plain, the targeted audience will not want to keep your card or use a company that is not individual and creative. A business card must have the number of the company, your number possibly, an address to your company and website or email, you also need the business name and employer. Being too creative with you card can also be bad because if you decide to change the shape or size of a normal card the people will not have place to put it in their wallet and results in them throwing it away or not picking up your business card.
Research
Business cards are very important to companies because the way it looks and speaks to people determine wether or not the people will trust or want the companies help. A business card can say a lot about you, like if it is generic and plain, the targeted audience will not want to keep your card or use a company that is not individual and creative. A business card must have the number of the company, your number possibly, an address to your company and website or email, you also need the business name and employer. Being too creative with you card can also be bad because if you decide to change the shape or size of a normal card the people will not have place to put it in their wallet and results in them throwing it away or not picking up your business card.
Stationary Package
-The printed pieces that a company utilizes for communication purposes.
-When establishing a business, it is very important that all communications are well coordinated and the the message of the organization is presented consistently.
-Includes business cards, letterhead, and envelope
Business Card
-An essential part of a stationary design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more than tell people how to find you: it says something about your company- its your mission, its culture, and its goals. Everything from the colors, fonts, the texture, shade, and gloss of the paper you print says something about you.
Typically includes
-logo
-company name
-employee name
-title
-phone number
-fax number
-email address
-company address
-web address
Design Tips
-must be 2''x3.5''
-horizontal Or vertical orientation
-check for accuracy
-check for unity..continuity among other pieces
-typical margin is .25'' to .125''
Letterhead
-a printed piece of paper used to send pictures on business card
typically includes:
-logo
-company name
-company address
-phone number
-fax number
-web address
Design tips
-must be 8.5"x11" (standard)
-must be vertical orientation
-must leave room to write the letter, memo, etc-big empty space in middle
-check for accuracy
-check for unity..continuity among other pieces
Envelope
-the packaging that contains the letter/form when being mailed
-standard #10 envelope
typically includes:
-logo
-company name
-company address
Design tips
-must be 9.5"x4.125"
-horizontal OR vertical orientation
-must leave room for the recipients address and stamp
-check for accuracy
-check for unity..continuity
-The printed pieces that a company utilizes for communication purposes.
-When establishing a business, it is very important that all communications are well coordinated and the the message of the organization is presented consistently.
-Includes business cards, letterhead, and envelope
Business Card
-An essential part of a stationary design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more than tell people how to find you: it says something about your company- its your mission, its culture, and its goals. Everything from the colors, fonts, the texture, shade, and gloss of the paper you print says something about you.
Typically includes
-logo
-company name
-employee name
-title
-phone number
-fax number
-email address
-company address
-web address
Design Tips
-must be 2''x3.5''
-horizontal Or vertical orientation
-check for accuracy
-check for unity..continuity among other pieces
-typical margin is .25'' to .125''
Letterhead
-a printed piece of paper used to send pictures on business card
typically includes:
-logo
-company name
-company address
-phone number
-fax number
-web address
Design tips
-must be 8.5"x11" (standard)
-must be vertical orientation
-must leave room to write the letter, memo, etc-big empty space in middle
-check for accuracy
-check for unity..continuity among other pieces
Envelope
-the packaging that contains the letter/form when being mailed
-standard #10 envelope
typically includes:
-logo
-company name
-company address
Design tips
-must be 9.5"x4.125"
-horizontal OR vertical orientation
-must leave room for the recipients address and stamp
-check for accuracy
-check for unity..continuity
Thursday, April 19, 2012
Assignment # 18 Inspiration & Research
Lettermarks and Wordmarks
lettermarks and wordmarks are different types of logos, instead of having a picture of a logo or a picture with the company, lettermarks only show the companys name. Because it only shows the name, designers usually have to be a little more creative to catch the attention of peoples eyes with words not pictures. Designers usually focus on the font of the letters and how they can utilize the letters to create a picture within the letters that have to relate to the company.
Friday, April 13, 2012
Assignment #17 Inspiration & Brainstorm
Inspiration
Records or Dentist Logo
I chose this logo because I thought it looked interesting and the colors caught my eyes their main focal point are the words that are bolded so the message got across and I think it looks trustworthy and simple.
This logo was for dentistry and it caught my attention because it looks simple and friendly which is important because not a lot of people feel safe or comfortable in at the dentist. And the logo is simple enough to recognize what company it is representing because the teeth and the family.
This logo is for a record company and I liked it because it looks professional and simple something that I can trust and remember.
I chose this logo for dentistry because it looked memorable and just pleasing to look at. I liked that they incorporated the tooth fairy because kids go to the dentist a lot and the adults can see that it is a safe family friendly dentist.
Inspiration/Brainstorm
I want to create a logo that is simple yet interesting enough so that the viewers can stop and actually want to look at it and want to know what kind of company it is representing. My ideal logo is for it to be somewhat a small size and unique, simple, and professional. For the age group, I would consider my logo to be for young adults and older adults around the ages of 15-30.
Research
Logos can be traced back to ancient Greek times, but the more modern type of logos started around the 13th century. As time passes the logos change too, as the world modernizes the logos get more simple and easy to recognize. The apple logo was first a a bottle with Isaac Newton underneath an apple tree, then it changed to a bitten apple with rainbow colors, then a black apple, then present day, a silver apple.
Trends
Since 2011-2012 the color trends have changed drastically. Usually people would prefer subtle colors even for fashion and colors that go well together like complementary colors but in the year 2012 the color trends vary from subtle simple colors to bright turquoises, light pink, all shades of blue, and light yellows that compliment blues or even reds. Nowadays our logos have more of a modern twist to them so that people will follow with the trend, it keeps the audience interested to make logos more modern but still the same idea so that the audience know that its not another company.
Records or Dentist Logo
I chose this logo for dentistry because it looked memorable and just pleasing to look at. I liked that they incorporated the tooth fairy because kids go to the dentist a lot and the adults can see that it is a safe family friendly dentist.
Inspiration/Brainstorm
I want to create a logo that is simple yet interesting enough so that the viewers can stop and actually want to look at it and want to know what kind of company it is representing. My ideal logo is for it to be somewhat a small size and unique, simple, and professional. For the age group, I would consider my logo to be for young adults and older adults around the ages of 15-30.
Research
Logos can be traced back to ancient Greek times, but the more modern type of logos started around the 13th century. As time passes the logos change too, as the world modernizes the logos get more simple and easy to recognize. The apple logo was first a a bottle with Isaac Newton underneath an apple tree, then it changed to a bitten apple with rainbow colors, then a black apple, then present day, a silver apple.
Trends
Since 2011-2012 the color trends have changed drastically. Usually people would prefer subtle colors even for fashion and colors that go well together like complementary colors but in the year 2012 the color trends vary from subtle simple colors to bright turquoises, light pink, all shades of blue, and light yellows that compliment blues or even reds. Nowadays our logos have more of a modern twist to them so that people will follow with the trend, it keeps the audience interested to make logos more modern but still the same idea so that the audience know that its not another company.
Thursday, April 12, 2012
Visual Hierarchy
Effective page design maps a viewers route through the information. The designers objective is to lead the viewers to the focal point.
Visual Hierarchy
Visual hierarchy will establish focal points based on their importance to the message that's being communicated.
A crucial part of the design process is to establish an order of elements, a visual structure help the viewers absorb the information provided by the design.
To establish a visual hierarchy you need to ask:
What do I want my viewers to look at first?
What do I want my viewers to look at second?
What do I want my viewers to look at third?
Visual Hierarchy
Visual hierarchy will establish focal points based on their importance to the message that's being communicated.
A crucial part of the design process is to establish an order of elements, a visual structure help the viewers absorb the information provided by the design.
To establish a visual hierarchy you need to ask:
What do I want my viewers to look at first?
What do I want my viewers to look at second?
What do I want my viewers to look at third?
Wednesday, April 11, 2012
Logotypes
Logotypes is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.
Most commonly referred to as a LOGO.
Numerous inventions and techniques have been contributed to the contemporary logo, including logographic languages, such as Egyptian Hieroglyphics.
Coats of arms, watermarks and the development of the printing technology.
As the individual revolution developed in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page.
At the same time, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books.
The arts were expanding in purpose- form expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle classes were consuming.
Consultancies and trade groups in the commercial arts were growing and organizing; by 1890 the U.S. had 700 lithographic printing firms employing more than 8,000 people.
Playful children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences.
As printing costs decreased, literary rates increased, and visual styles changed, the Victorian decorative arts led to an expansion of typographic styles and methods of representing businesses.
By the 1950s, modernism had shed its roots as an avant-garde artistic movement in Europe to become a an international, commercialized movement in the US and elsewhere.
The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers.
Less is More: modernist- inspired logos proved successful in the era of madd visual communications ushered in by television, improvements in printing technology, and digital innovations.
Logo design is an important area of graphic design, and one of the most difficult to perfect.
This is because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition.
A logo needs to be simple, but have enough personality that it stands out in the crowds.
The 5 different principles of effective logo design:
Simple: simplicity makes a logo design easily recognizable, versatile, and memorable. EX: Nikes swoosh logo
Memorable: It is memorable by keeping it simple yet appropriate. EX: McDonalds M Logo
Timeless: Will yours stand the test of time? Will it be effective in 10, 20, or 50 years? EX: Bank logos or any company that will be continuing for a long time.
Versatile: Logos should be designed in vector formats, to ensure that they scale to any size. EX: WWF panda logo will look good big, small, etc. Some questions to be asked: In one color? In reverse color? The size of posting stamp? As large as a billboard?
Appropriate: How you position the logo should be appropriate for its intended audience. For children you should use fun fonts, colors, bright, and playful, and if it was for adults use, pastels, calms colors, and not too bright. EX: Toys R Us.
Interpretation of color may vary depending on age, gender, and
cultural demographics.
Colors also tend to follow trends, just like fashion. So a new vibrant company may want to follow current trends, whereas a bank may choose to stay with a more conservative color palette.
Keep your color palette to two or three. Too many colors will increase your cost of production. As well as, if may cause a chaotic design.
Combination Marks: are graphics with both text and a symbolicon that signifies the brand image that you with the project for your company or organization.
Iconic/Symbolic: icons and symbols are compelling yet uncomplicated that are emblematic of a particular company or product.
Word mark/Letter mark: a logotype that only had text in them, utilizes the text more. Such as FedEx or NASA.
Most commonly referred to as a LOGO.
Numerous inventions and techniques have been contributed to the contemporary logo, including logographic languages, such as Egyptian Hieroglyphics.
Coats of arms, watermarks and the development of the printing technology.
As the individual revolution developed in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page.
At the same time, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books.
The arts were expanding in purpose- form expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle classes were consuming.
Consultancies and trade groups in the commercial arts were growing and organizing; by 1890 the U.S. had 700 lithographic printing firms employing more than 8,000 people.
Playful children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences.
As printing costs decreased, literary rates increased, and visual styles changed, the Victorian decorative arts led to an expansion of typographic styles and methods of representing businesses.
By the 1950s, modernism had shed its roots as an avant-garde artistic movement in Europe to become a an international, commercialized movement in the US and elsewhere.
The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers.
Less is More: modernist- inspired logos proved successful in the era of madd visual communications ushered in by television, improvements in printing technology, and digital innovations.
Logo design is an important area of graphic design, and one of the most difficult to perfect.
This is because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition.
A logo needs to be simple, but have enough personality that it stands out in the crowds.
The 5 different principles of effective logo design:
Simple: simplicity makes a logo design easily recognizable, versatile, and memorable. EX: Nikes swoosh logo
Memorable: It is memorable by keeping it simple yet appropriate. EX: McDonalds M Logo
Timeless: Will yours stand the test of time? Will it be effective in 10, 20, or 50 years? EX: Bank logos or any company that will be continuing for a long time.
Versatile: Logos should be designed in vector formats, to ensure that they scale to any size. EX: WWF panda logo will look good big, small, etc. Some questions to be asked: In one color? In reverse color? The size of posting stamp? As large as a billboard?
Appropriate: How you position the logo should be appropriate for its intended audience. For children you should use fun fonts, colors, bright, and playful, and if it was for adults use, pastels, calms colors, and not too bright. EX: Toys R Us.
Interpretation of color may vary depending on age, gender, and
cultural demographics.
Colors also tend to follow trends, just like fashion. So a new vibrant company may want to follow current trends, whereas a bank may choose to stay with a more conservative color palette.
Keep your color palette to two or three. Too many colors will increase your cost of production. As well as, if may cause a chaotic design.
Combination Marks: are graphics with both text and a symbolicon that signifies the brand image that you with the project for your company or organization.
Iconic/Symbolic: icons and symbols are compelling yet uncomplicated that are emblematic of a particular company or product.
Word mark/Letter mark: a logotype that only had text in them, utilizes the text more. Such as FedEx or NASA.
Thursday, March 15, 2012
Creative Thinking Process For Assignment 16
Wednesday, March 7, 2012
Early Computers | 1930s - 1980s AD
What is an abacus?
-fist computer because it was able to preform simple math calculations
In 1936, Zuse invented this type of computer?
-first freely programmable computer
Post a photo of the 1944 Mark Computer.
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
-used by the navy for gunnery and ballistic calculations
Post a photo of the UNIVAC Computer.
In 1951, Eckert and Mauchly designed the first commercial computer for whom?
-John Presper and Johnny Maulchy
What does UNIVAC stand for?
-Universal Automatic Computer
In 1953, IBM enters the scene. What does IBM stand for?
-International Business Machines
What is FORTRAN?
-the IBM mechanical formula translating system
Post a photo of the first mouse.
In 1964, how did Engelbart change the way computers worked?
-for making them a more user friendly tool
What is the significance of ARPnet?
-developed to protect the flow of information between military installations by creating a network of geographically separated computers
In 1971, Intel introduced this?
-first single chip microprocessor
In the same year, IBM introduced this?
-introduced the first memory disk
In 1973, Metcalf and Xerox created this?
-first ethernet computer network
In 1981, Bill Gates and Microsoft introduced this package?
-introduced the MS-DOS computer operating system which was packages with the IBM -Machine
Post a photo of the Lisa computer.
In 1983, who introduced the Lisa computer?
-Apple
What is GUI?
-graphical user interface
Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
-Apple Macintosh Computer
The commercial only ran one time. When?
-during the superbowl
In response to the Apple GUI, Gates and Microsoft introduced this?
-windows operating system
-fist computer because it was able to preform simple math calculations
In 1936, Zuse invented this type of computer?
-first freely programmable computer
Post a photo of the 1944 Mark Computer.
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
-used by the navy for gunnery and ballistic calculations
Post a photo of the UNIVAC Computer.
In 1951, Eckert and Mauchly designed the first commercial computer for whom?
-John Presper and Johnny Maulchy
What does UNIVAC stand for?
-Universal Automatic Computer
In 1953, IBM enters the scene. What does IBM stand for?
-International Business Machines
What is FORTRAN?
-the IBM mechanical formula translating system
Post a photo of the first mouse.
In 1964, how did Engelbart change the way computers worked?
-for making them a more user friendly tool
What is the significance of ARPnet?
-developed to protect the flow of information between military installations by creating a network of geographically separated computers
In 1971, Intel introduced this?
-first single chip microprocessor
In the same year, IBM introduced this?
-introduced the first memory disk
In 1973, Metcalf and Xerox created this?
-first ethernet computer network
In 1981, Bill Gates and Microsoft introduced this package?
-introduced the MS-DOS computer operating system which was packages with the IBM -Machine
Post a photo of the Lisa computer.
In 1983, who introduced the Lisa computer?
-Apple
What is GUI?
-graphical user interface
Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
-Apple Macintosh Computer
The commercial only ran one time. When?
-during the superbowl
In response to the Apple GUI, Gates and Microsoft introduced this?
-windows operating system
Photography | 1839 - 1960s AD
Until the 1880s, how were news stories illustrated?
-printing and photography innovation
What is a camera obscura?
- known to scholars and philosophers as a way to observe light
Post an example of a camera obscura.
How did scholars and artists utilize the camera obscure?
-projects an image of its surroundings onto a screen
From where did the photographic camera develop?
-darkened room
Who first used the term "photography"? Where was is derived from?
-Sir John Hershel and came from Greek word for writing and light
Who is credited with making the first successful photograph?
-John Hershel in 1839
Post an example of a Daguerreotype image.
Who invented the Daguerreotype process?
-Niepce and Louis
What are the advantages and disadvantages of the process?
-it created direct positive image and exposure time was reduced to half an hour
Post an example of a Calotype image.
Who invented the Calotype process?
-William Fox Tabolt
What are the advantages and disadvantages of the process?
-subject was exposed onto light sensitive paper
Post an example of a Wet Collodion Process image.
Who invented the Wet Collodion process?
- Frederick Scott Archer
What are the advantages and disadvantages of the process?
-reduced the exposure time and the costs were lower
Post an example of a Dry Plate Process image.
Who invented the Dry Plate process?
- Richard Maddox
What are the advantages and disadvantages of the process?
-using gelatin instead of glass
Who is George Eastman?
- remembered for making photography
What company did he establish?-Eastman Kodak
Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
-invented a roll film, a photographic medium that replaced fragile glass plates with a photo emulsion coated on paper rolls
What is Edwin Land best known for?
- patenting polarized light filters
What company did he establish?
- Polaroid Corp.
Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?
-printed in 60 seconds
What was Eadweard Muybridge known for?
-paved the way for motion pictures
Post a photo of the Zoopraxiscope.
What is the Zoopraxiscope?
-device used to project a series of images in successive phases of motion
Post a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?
-took the position that all four of a horses hooves are off the ground at the same time during a gallop
In 1880s, the development of the motion picture camera allowed this?
-allowed individual images to be captured and scored on a single film reel
Post a photo of a motion picture projector.
What is a motion picture projector?
-shine a light through the film to magnify the moving picture
-printing and photography innovation
What is a camera obscura?
- known to scholars and philosophers as a way to observe light
Post an example of a camera obscura.
How did scholars and artists utilize the camera obscure?
-projects an image of its surroundings onto a screen
From where did the photographic camera develop?
-darkened room
Who first used the term "photography"? Where was is derived from?
-Sir John Hershel and came from Greek word for writing and light
Who is credited with making the first successful photograph?
-John Hershel in 1839
Post an example of a Daguerreotype image.
Who invented the Daguerreotype process?
-Niepce and Louis
What are the advantages and disadvantages of the process?
-it created direct positive image and exposure time was reduced to half an hour
Post an example of a Calotype image.
Who invented the Calotype process?
-William Fox Tabolt
What are the advantages and disadvantages of the process?
-subject was exposed onto light sensitive paper
Post an example of a Wet Collodion Process image.
Who invented the Wet Collodion process?
- Frederick Scott Archer
What are the advantages and disadvantages of the process?
-reduced the exposure time and the costs were lower
Post an example of a Dry Plate Process image.
Who invented the Dry Plate process?
- Richard Maddox
What are the advantages and disadvantages of the process?
-using gelatin instead of glass
Who is George Eastman?
- remembered for making photography
What company did he establish?-Eastman Kodak
Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
-invented a roll film, a photographic medium that replaced fragile glass plates with a photo emulsion coated on paper rolls
What is Edwin Land best known for?
- patenting polarized light filters
What company did he establish?
- Polaroid Corp.
Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?
-printed in 60 seconds
What was Eadweard Muybridge known for?
-paved the way for motion pictures
Post a photo of the Zoopraxiscope.
What is the Zoopraxiscope?
-device used to project a series of images in successive phases of motion
Post a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?
-took the position that all four of a horses hooves are off the ground at the same time during a gallop
In 1880s, the development of the motion picture camera allowed this?
-allowed individual images to be captured and scored on a single film reel
Post a photo of a motion picture projector.
What is a motion picture projector?
-shine a light through the film to magnify the moving picture
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