Most commonly referred to as a LOGO.
Numerous inventions and techniques have been contributed to the contemporary logo, including logographic languages, such as Egyptian Hieroglyphics.
Coats of arms, watermarks and the development of the printing technology.
As the individual revolution developed in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page.
At the same time, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books.
The arts were expanding in purpose- form expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle classes were consuming.
Consultancies and trade groups in the commercial arts were growing and organizing; by 1890 the U.S. had 700 lithographic printing firms employing more than 8,000 people.
Playful children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences.
As printing costs decreased, literary rates increased, and visual styles changed, the Victorian decorative arts led to an expansion of typographic styles and methods of representing businesses.
By the 1950s, modernism had shed its roots as an avant-garde artistic movement in Europe to become a an international, commercialized movement in the US and elsewhere.
The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for a new generation of graphic designers.
Less is More: modernist- inspired logos proved successful in the era of madd visual communications ushered in by television, improvements in printing technology, and digital innovations.
Logo design is an important area of graphic design, and one of the most difficult to perfect.
This is because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition.
A logo needs to be simple, but have enough personality that it stands out in the crowds.
The 5 different principles of effective logo design:
Simple: simplicity makes a logo design easily recognizable, versatile, and memorable. EX: Nikes swoosh logo
Memorable: It is memorable by keeping it simple yet appropriate. EX: McDonalds M Logo
Timeless: Will yours stand the test of time? Will it be effective in 10, 20, or 50 years? EX: Bank logos or any company that will be continuing for a long time.
Versatile: Logos should be designed in vector formats, to ensure that they scale to any size. EX: WWF panda logo will look good big, small, etc. Some questions to be asked: In one color? In reverse color? The size of posting stamp? As large as a billboard?
Appropriate: How you position the logo should be appropriate for its intended audience. For children you should use fun fonts, colors, bright, and playful, and if it was for adults use, pastels, calms colors, and not too bright. EX: Toys R Us.
Interpretation of color may vary depending on age, gender, and
cultural demographics.
Colors also tend to follow trends, just like fashion. So a new vibrant company may want to follow current trends, whereas a bank may choose to stay with a more conservative color palette.
Keep your color palette to two or three. Too many colors will increase your cost of production. As well as, if may cause a chaotic design.
Combination Marks: are graphics with both text and a symbolicon that signifies the brand image that you with the project for your company or organization.
Iconic/Symbolic: icons and symbols are compelling yet uncomplicated that are emblematic of a particular company or product.
Word mark/Letter mark: a logotype that only had text in them, utilizes the text more. Such as FedEx or NASA.
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