Assignment 13: Research an Inspiration

RESEARCH
-created around 1920's
-created by French surrealists
-surrealists was an art form that went against reality

BRAINSTORM
-crazy
-unrealistic
-unique
-dream-like
-audience-classmates

INSPIRATION

I like that its diverse and creative, also people can have a lot of different feelings or explanation of their own but in my perspective I see a person wanting to stand out but the world is keeping him from being who he wants to be.

I like this image because its unique and creative, it shows a sense of reality only because of its surroundings but the man dragging the road is putting imaginative ideas into the viewers mind.

I like this image because of its diversity of how the artist made images into one. The picture is of a couple having a romantic dinner at night but the moon and the heads of the people and the table cloth make a skull head head giving it a different story to tell, now it looks like the couple is sinister and changes the whole mood.

The Creative Process

A series of steps repeated every time you design something.


Why do need to do this?
1. Improves consistency
2. Ability to plan and time your work
3. Raise the quality of your work
4. Communicate more effectively and in a a more professional manner

Creative Process Steps

RESEARCH: Research the client and the competition. Get online, look in magazines, listen to music, pay attention to the world around you whatever you need to do to get inspired.

BRAINSTORM/INSPIRATIONS: Striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach.
-What kind of messages are you trying to communicate?
-Who is my audience?
-What am I trying to tell the audience?
-What kind of color/style will work for the audience?
                                                                               
SKETCH: Sketch to get your thoughts out and to work through ideas.

EXECUTE: Implement your ideas. Combine type and imagery into a well developed composition. Utilize design principles and visual organization guidelines to help. Try techniques, explore possible options, and analyze to outcome. If you get stuck, walk away and clear your head. If the piece doesn't look how you imagined and it isn't working, try another idea. Forcing an idea won't result in a good design.

CRITIQUE & REVISE: Take a step back. (Literally) and look at your design with an objective eye. Make sure the design effectively conveys the message to the intended audience. If it doesn't, go back and tweak the composition until it does! Asking others for their opinion will help this process.

Photo Composition

snapshots can be photos that are not planned out or placed and kept for memories
Snapshots-is a quick-short shot, often spontaneous, taken to record a moment in time.

photos are planned and placed and thought about
Photos-an image taken with care and thought.

rules of composition
-rule of thirds (imaginary lines drawn dividing the frame of your camera into thirds, both horizontally and vertically.) place the important subject, or important elements of your composition where these lines intersect. place the horizon line at the top or bottom horizontal divider. or fill up the entire frame with the subject for  close up image.

-leading lines (use the lines created within the foreground or background of the composition to lead the viewer's eye through the photo.) lines can draw attention to one or more intended subjects or a single focal point.
-point of view (change the way your subject is perceived by changing the camera position.) if you are photographing a subject that you want to seem very tall, compose the shot so that the camera is looking upwards...and vice versa.

-simplicity (keep your background simple and clear of clutter.) the mood and effectiveness of a photo can be altered by what is in the background. a chaotic composition will cause the viewer to look away.

Semester Reflection

This semester I learned how to work independently and learned about work ethics, such as turning assignments in on time and that I should always be in class on time. Although its sometimes difficult I know i can always feel accomplished when i complete my work. Throughout the assignments our class learned a lot about using tools in adobe illustrator and photoshop, we learned about the white arrow tool that can distort an image or letter and the black arrow is for moving things around and making the image/letter bigger or smaller. The pen tool is used for tracing and the magic wand is for selecting one color of an image and deleting it from the rest of the image. And the lasso tool is the draw around the images you don't want to use and the text tool is the write text and the rectangle tool is the make a rectangle in general or it can be used to help make a clipping mask. The other side that has the history pallete is used to see and delete all the things that you did to your original image and the layers pallete is used to create layers and lock the previous ones so that you can work on recent stuff without messing up the past layers and you can unsee and see the image by clicking on the eye. The color pallete is used to find the color that you want to use and it has a stroke and fill which means that the fill "paints" everything inside and the stroke only getes the outside or edges. Next semester i would like to be more efficient in turning stuff in and studying more for tests. I look forward to working with doing magazine covers and making a collage.

Review Week #17

Who Shot the Serif Question:
What's a serif?
-its the curly bit at the ends of the letters

Have you learned anything?
-yes, I learned the differences between a serif and a sanserif and how early civilization used to carve out of stone and leave a curve or edge to a letter and thats how they started writing and that there are numerous types of serifs.

Review Week # 16

How many points are in an inch? How many are in a pica?
-72 in an inch
-12 in a pica

Of the seven classifications, which classification(s) would best work as a body type?
-1st, 4th, 6th and 7th

Identify the lowercase characters that have ascenders
-1st, 3rd, 5th, 6th, and 7th

Identify the lowercase characters that descenders
-1st, 3rd, 5th, 6th, and 7th

Slab Serif or Egyptian: Square serifs

San Serif: Strokes are in uniform

Decorative: Incorporated as objects

Black letter: Resembles calligraphy

Old Style or Roman: wedged shaped

Modern: Sharp contrast between thick and thin

Podcast # 4 Typology

Define typography?
-the art of expressing ideas through the selection of appropriate typefaces
Where did the word "typography" originate from?
-creating and modifying type using a variety of illustration techniques
What does typography involve?
-typefaces, characters, type faces, points, body types, display types, and reverse types
What is a typeface?
-distinctive designs of visual symbols that are used to compose a printed/image design
What is another term for typeface?
-fonts
What is a character?
-individual symbols that make up a type face
What is type style?
-modifications in a typeface that create design variety while maintaining the visual style of the typeface
What does type style "create" within a design?-letters, numerals, and punctuation marks
What is the waist line and what does it indicate?
-imaginary line drawn at the bottom of the characters
What is a base line and what does it indicate?
-the part of the character that extends above the waistline
What is an ascender?
-the part of the character that extends below the waistline
What is a descender?
-smaller line used to finish off a main stroke of a letter, usually at the top and bottom of the character
Describe a serif?
-the style that make a character more bold on certain tips of letters
How can the size of the typeface be identified?
-the vertical measurement used to identify the size of the typeface. It measures from the top of the ascender to the bottom ascender
What is a point?
-the point size will measure from top to bottom of ascender
How many points are in an inch?
-72
What is a pica and how many are in an inch?
-type sizes that range from 4 to 12 points
How many points are in a pica?
-12
What is body type and where can it be found?
-6
What is the key to selecting appropriate typefaces to be used as body type?
these sizes are found in places where there is a lot of text to be read
What is display type and how is it used?
-type sizes above 12 points, typically these sizes are used to draw attention to a message
What is reverse type and when would it be used?
-consists of white type on a solid black or darker color background, if the text it too small, reverse type can be difficult on the readers eyes.
What is a typeface classification?
-a basic system for classifying typefaces was devised in the 19th century when printers sought to identify a heritage for their own craft
When was Blackletter invented and how was it used?
-mid 1400s, it was used with the inventions of the printing press
Describer the characteristics of a Blackletter typeface?
-it was based on Roman inscriptions and created to replace blackletter typefaces
When was Old Style invneted and what was is based on?
-typefaces in this classification have wedge-shaped, angle serifs and a low contrast of their thin/thick strokes
Describe the characteristics of an Old Style typeface?
-typefaces in this classification have wedge-shaped, angle serifs and a low contrast of their thin/thick strokes
When were formal scripts developed?
17th and 18th century
When were casual scripts developed?
-20th century
Describe the characteristics of a Script typeface?
-based on forms made with flexible brushes or pens and have varied strokes reminiscent of handwriting
When was Modern typefaces developed and why?
-late 18th and 19th century as a radical break from traditional typograpghy
Describe the characteristics of a Modern typeface?
-have sharp contrast between thick and thin strokes and have thin, flat serifs
How early can Sans Serif typefaces be found? What happened?
-as early as the 5th century, italian renaissance returned to old style
When did they become popular?
-1920s
What does "sans serif" mean?
-without serifs
Describe the characteristics of a Sans Serif typeface?
-its strokes are uniform in weight and have a monotone appearance
When was Slab Serif developed and why?
-19th century, for advertising purposes
Describe the characteristics of a Slab Serif typeface?
-its mainly used for decorative purposes and headlines
Describe Decorative typefaces?
-it has a uniform line weight and thicker, square serifs
Why were they developed?
-larger display
What are they best used for?
-larger point sizes or display type