The Creative Process

A series of steps repeated every time you design something.


Why do need to do this?
1. Improves consistency
2. Ability to plan and time your work
3. Raise the quality of your work
4. Communicate more effectively and in a a more professional manner

Creative Process Steps

RESEARCH: Research the client and the competition. Get online, look in magazines, listen to music, pay attention to the world around you whatever you need to do to get inspired.

BRAINSTORM/INSPIRATIONS: Striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach.
-What kind of messages are you trying to communicate?
-Who is my audience?
-What am I trying to tell the audience?
-What kind of color/style will work for the audience?
                                                                               
SKETCH: Sketch to get your thoughts out and to work through ideas.

EXECUTE: Implement your ideas. Combine type and imagery into a well developed composition. Utilize design principles and visual organization guidelines to help. Try techniques, explore possible options, and analyze to outcome. If you get stuck, walk away and clear your head. If the piece doesn't look how you imagined and it isn't working, try another idea. Forcing an idea won't result in a good design.

CRITIQUE & REVISE: Take a step back. (Literally) and look at your design with an objective eye. Make sure the design effectively conveys the message to the intended audience. If it doesn't, go back and tweak the composition until it does! Asking others for their opinion will help this process.