Define principles of design?
Concepts used to arrange the structural elements of composition
What do the principles of design affect?
The way in which these principles are applied affects the expressive content, or the message of the work
What is the principle of repetition?
Repeating some aspects or element of the design throughout the entire document
Describe ways that the principle of repetition helps the composition/audience?
Acts as a visual key that ties your piece together and controls the reader’s eye and helps keep their attention on the piece.
What are ways that you can incorporate repetition into your designs?
Bold font, thick line, certain bullet, color, design element, particular format, and spatial relationship
What should you avoid when working with repetition?
Its important not to repeat so much that it becomes annoying or overwhelming
What is the principle of proportion/scale?
The relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
Human body we judge appropriateness of size by that measure
How can the principle of proportion/scale be used as an attention getter?
Unusual or unexpected scale
What is the principle of balance?
Distribution of heavy and light elements on the page
Which kinds of elements/shapes visually weigh heavier/greater?
Irregular shapes
What is another name for symmetrical balance?
Formal balances
Define symmetrical balance?
Occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis
What is another name for asymmetrical balance?
Informal balance
Define asymmetrical balance?
Occurs when the weight of a composition is not evenly distributed around the axis
What is the principle of emphasis?
Stressing of a particular are of focus rather than the maze of details of equal importance
What happens to a design that has no focus?
Nothing stands out
What is a focal point and how is it created?
Creates a center of focus, an area where the eye tends to look first
How many components of a composition can be a focal point?
No more than one
What ways can emphasis be created in a design?
By sudden change in direction, size, shape, texture, color, tone, and line
What is the principle of unity?
Wholeness of composition
What three ways can unity be obtained?
1.put things close together
2.make it similar
3.make same shapes
What is the principle of variety?
Difference and diversity making it interesting
What ways can a designer add variety to a design?
Texture, color, shapes, and alter their contrast, tone, and intensity
Why is it important to find the right balance between unity and variety?
Too much unity can be boring, however too much variety can look chaotic
What is figure?
The part of a composition that we pay attention to
What is another name for figure?
Positive space
What is ground?
The surrounded area around the figure
What is another name for ground?
Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
Abstract relationship between visual elements
Why must a designer consider the composition as a whole?
It’s a mistake to only plan the figure
What is the principle of rhythm?
Continuity, recurrence or organized movement in space and time
How is rhythm achieved?
Orderly repetition of any element, line, shape, value, tone, and texture
What three ways can rhythm occur in a design?
1.intervals between the elements
2.more organic flowing sense of movement
3.swquence of shapes through a progression of steps
How does rhythm help a composition/design?
Can help deliver the message by controlling the viewers eye movements
What is the principle of contrast?
Greater difference the greater contrast
How can contrast help a design?
Draw the viewers eye to the piece
What is wrong with having too much or too little contrast in a design?
Becomes monotonous and boring
What is the key to working with contrast?
Make sure the difference is obvious
What are some common ways of creating contrast?
Creating differences
No comments:
Post a Comment