Podcast # 4 Typology

Define typography?
-the art of expressing ideas through the selection of appropriate typefaces
Where did the word "typography" originate from?
-creating and modifying type using a variety of illustration techniques
What does typography involve?
-typefaces, characters, type faces, points, body types, display types, and reverse types
What is a typeface?
-distinctive designs of visual symbols that are used to compose a printed/image design
What is another term for typeface?
-fonts
What is a character?
-individual symbols that make up a type face
What is type style?
-modifications in a typeface that create design variety while maintaining the visual style of the typeface
What does type style "create" within a design?-letters, numerals, and punctuation marks
What is the waist line and what does it indicate?
-imaginary line drawn at the bottom of the characters
What is a base line and what does it indicate?
-the part of the character that extends above the waistline
What is an ascender?
-the part of the character that extends below the waistline
What is a descender?
-smaller line used to finish off a main stroke of a letter, usually at the top and bottom of the character
Describe a serif?
-the style that make a character more bold on certain tips of letters
How can the size of the typeface be identified?
-the vertical measurement used to identify the size of the typeface. It measures from the top of the ascender to the bottom ascender
What is a point?
-the point size will measure from top to bottom of ascender
How many points are in an inch?
-72
What is a pica and how many are in an inch?
-type sizes that range from 4 to 12 points
How many points are in a pica?
-12
What is body type and where can it be found?
-6
What is the key to selecting appropriate typefaces to be used as body type?
these sizes are found in places where there is a lot of text to be read
What is display type and how is it used?
-type sizes above 12 points, typically these sizes are used to draw attention to a message
What is reverse type and when would it be used?
-consists of white type on a solid black or darker color background, if the text it too small, reverse type can be difficult on the readers eyes.
What is a typeface classification?
-a basic system for classifying typefaces was devised in the 19th century when printers sought to identify a heritage for their own craft
When was Blackletter invented and how was it used?
-mid 1400s, it was used with the inventions of the printing press
Describer the characteristics of a Blackletter typeface?
-it was based on Roman inscriptions and created to replace blackletter typefaces
When was Old Style invneted and what was is based on?
-typefaces in this classification have wedge-shaped, angle serifs and a low contrast of their thin/thick strokes
Describe the characteristics of an Old Style typeface?
-typefaces in this classification have wedge-shaped, angle serifs and a low contrast of their thin/thick strokes
When were formal scripts developed?
17th and 18th century
When were casual scripts developed?
-20th century
Describe the characteristics of a Script typeface?
-based on forms made with flexible brushes or pens and have varied strokes reminiscent of handwriting
When was Modern typefaces developed and why?
-late 18th and 19th century as a radical break from traditional typograpghy
Describe the characteristics of a Modern typeface?
-have sharp contrast between thick and thin strokes and have thin, flat serifs
How early can Sans Serif typefaces be found? What happened?
-as early as the 5th century, italian renaissance returned to old style
When did they become popular?
-1920s
What does "sans serif" mean?
-without serifs
Describe the characteristics of a Sans Serif typeface?
-its strokes are uniform in weight and have a monotone appearance
When was Slab Serif developed and why?
-19th century, for advertising purposes
Describe the characteristics of a Slab Serif typeface?
-its mainly used for decorative purposes and headlines
Describe Decorative typefaces?
-it has a uniform line weight and thicker, square serifs
Why were they developed?
-larger display
What are they best used for?
-larger point sizes or display type

Review Week 14

Atlanta College of Art
LOCATION: Wooddruff Art Center, 1280 Peachtree St., N.E. Atlanta, Ga 30309
MAJORS: printmaking, sculpting and television producing, digital-media, etc.
ADMISSION: completed application for admission, non-refundable application fee, diploma from a US high school, official reports of ACT and SAT scores, evidence of english proficiency, and supplementary materials.

Brenau University, Art and Design Department
LOCATION: One Centennial Circle Gainesville, Ga 30501
MAJORS: fashion design, liberal arts, etc.
ADMISSION:official high school transcripts, ACT and SAT scores, and $35 admission fee

The Art Institute of Jacksonville
LOCATION:8775 Baypine Road Jacksonville, FL 32256
MAJORS: advertising, industrial design, game-art and design, fashion design, etc.
ADMISSION: high school transcripts, ACT and SAT scores, admission fee


Alfred University of Art and Design
LOCATION: Alumni Hall Saxon Drive Alfred, NY 14802
MAJORS: graphic design, art, etc.
ADMISSION: application fee of $50, financial aid application, and art portfolio

Art Center College of Design
LOCATION: 1700 Lida Street Pasadena, CA 91103
MAJORS: fashion design, graphic design, art, etc.
ADMISSION: nonrefundable application fee, high school transcripts, and portfolio of work

What is a portfolio?
A portfolio is a folder of your work and ideas and you take that to show your colleges or to people you want to work for.

What is the importance of a portfolio?
A portfolio is like a resume it tells the viewer the way you create and see things, and they base your portfolio on your style and uniqueness.

Review Week 13

This is an Ipod ad, by making a bright green background with a black silhouette, the white Ipod is what draws your eye in which makes it the contrast of then design, then main point.

This is a famous painting called the Scream, its repetition of lines and colors is whats makes it a design using rhythm the waves and sunset curve and sway, which makes your eyes move.

This is a pop-art of Marilyn Monroe, even thought the images are the same, the different colors makes your eyes go to each individual image using variety.

This is a painting of an orchestra, the musicians and the conductor are all wearing the same uniform and they all move the same way, using the same colors, and textures create an idea of unity.

This is a famous painting of the Mona Lisa, the main colors of this painting is black and dark grey, so the white and paleness of her face creates a focal point creating emphasis just on her face.

This is a wallpaper, it is a pattern of the same design and there are only two colors, which are black and a tan color which is pleasing to the eye and the continuation of this pattern makes it a repetition of design.

This is a painting, our eyes are drawn into this painting by the colors used, the yellow is being balanced out by the amount of neutral colors there are and the bright red color on the girls skirt is being balanced out by the big amount of pink on the other girls dress, this whole painting is portraying a sense of balance.

This is a pencil drawing, the size of the fish and the fisher is obviously different, even though your eyes go to the fish first the artist used proportions and scale to help us move from one object to another from larger objects to smaller objects.









Questions:
If you wanted to add a layer mask to a specific layer, you would have to click on the layer you want and go down to the rectangle with the circle in it then click on that and you should get a layer mask.

Black and White are used on the layer mask

The layer mask is there to help us for when we need to "color" the extra image away from the background and if we mess up we can just switch the colors from black to white instead of having to use edit: undo.

Stephen Kroninger

What kind of Art/Design does he use?
-He cuts up pictures and creates unique pieces


In what publications/media studios has his work been featured?


Kroninger's editorial illustrations appear in nearly every major publication from coast to coast. He is a regular contributor to Time, Newsweek, The New Yorker and the New York Times and has also been published in a wide range of publications across Latin America, Europe and Asia.

Post 2 samples of his art. Answer the following questions for each piece...
Was this piece published? Where? What principles of design were utilized within the piece? How?













1992, Museum Of Modern Art

He put emphasis on the main points either making it darker or more boldness to it

1950-65, Whitney Museum Of American Arts Exhibition

Review Week 12

How can you, as the designer, use principles of design to help compose a page?


As a designer I can use principles of design to compose a page by using the different types of methods used to design a page, such as using bold font, spatial relationship, color, etc.




What are the principles of design (define each in your own words)?


Ideas used to make up the image.

Podcast #3 principles of design

 Define principles of design?

Concepts used to arrange the structural elements of composition

What do the principles of design affect?

The way in which these principles are applied affects the expressive content, or the message of the work

What is the principle of repetition?

Repeating some aspects or element of the design throughout the entire document

Describe ways that the principle of repetition helps the composition/audience?

Acts as a visual key that ties your piece together and controls the reader’s eye and helps keep their attention on the piece.

What are ways that you can incorporate repetition into your designs?

Bold font, thick line, certain bullet, color, design element, particular format, and spatial relationship

What should you avoid when working with repetition?

Its important not to repeat so much that it becomes annoying or overwhelming

What is the principle of proportion/scale?

The relative size and scale of the various elements in a design

What is the most universal standard of measure when judging size?

Human body we judge appropriateness of size by that measure

How can the principle of proportion/scale be used as an attention getter?

Unusual or unexpected scale

What is the principle of balance?

Distribution of heavy and light elements on the page

Which kinds of elements/shapes visually weigh heavier/greater?

Irregular shapes

What is another name for symmetrical balance?

Formal balances

Define symmetrical balance?

Occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis

What is another name for asymmetrical balance?

Informal balance

                                                                                         

Define asymmetrical balance?

Occurs when the weight of a composition is not evenly distributed around the axis

What is the principle of emphasis?

Stressing of a particular are of focus rather than the maze of details of equal importance

What happens to a design that has no focus?

Nothing stands out

What is a focal point and how is it created?

Creates a center of focus, an area where the eye tends to look first

How many components of a composition can be a focal point?

No more than one

What ways can emphasis be created in a design?

By sudden change in direction, size, shape, texture, color, tone, and line

What is the principle of unity?

Wholeness of composition

What three ways can unity be obtained?

1.put things close together

2.make it similar

3.make same shapes

What is the principle of variety?

Difference and diversity making it interesting

What ways can a designer add variety to a design?

Texture, color, shapes, and alter their contrast, tone, and intensity

Why is it important to find the right balance between unity and variety?

Too much unity can be boring, however too much variety can look chaotic

What is figure?

The part of a composition that we pay attention to

What is another name for figure?

Positive space

What is ground?

The surrounded area around the figure

What is another name for ground?

Negative space

When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?

Abstract relationship between visual elements

Why must a designer consider the composition as a whole?

It’s a mistake to only plan the figure

What is the principle of rhythm?

Continuity, recurrence or organized movement in space and time

How is rhythm achieved?

Orderly repetition of any element, line, shape, value, tone, and texture

What three ways can rhythm occur in a design?

1.intervals between the elements

2.more organic flowing sense of movement

3.swquence of shapes through a progression of steps

How does rhythm help a composition/design?

Can help deliver the message by controlling the viewers eye movements

What is the principle of contrast?

Greater difference the greater contrast

How can contrast help a design?

Draw the viewers eye to the piece

What is wrong with having too much or too little contrast in a design?

Becomes monotonous and boring

What is the key to working with contrast?

Make sure the difference is obvious

What are some common ways of creating contrast?

Creating differences